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RacingLine Group.

Welcome to 

RacingLine Performance.

World-renowned high performance upgrades with a motorsport pedigree.

Welcome to

RacingLine Group.


Home of exceptional Automotive Performance, Events, and Motorsport services.

RacingLine Events.

Exquisite corporate events and marketing services to the automotive sector.


About RacingLine Group.

RacingLine is a varied and vibrant Automotive Services provider. For over twenty years we've been delivering top class services to our blue-chip automotive clients. 

Our work is diverse: Corporate Events; Marketing Services; Specialist Automotive; Motorsport Management; Performance Parts.

But whatever we are delivering to our clients, it’s the passion and pride that our team brings to our work every day that makes the RacingLine difference.

We hope you enjoy taking a look around our world of RacingLine.

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RacingLine Group. 
A short history.

No question, we're extremely proud of RacingLine's unique history. Where we came from has shaped so much of what we are today.

Our story began back in 1997. The company was originally named Volkswagen Motorsport UK, formed by the manufacturer to run its 'works' motorsport programmes in the UK and abroad.

In the twenty years since then, we’ve pretty much changed out of all recognition. Today's RacingLine Group is a vibrant and varied operation, based in Milton Keyes, UK and forms a central brand of the EuroMotorParts Group, California, US.


To many, we are still best known for delivering the Volkswagen Motorsport programme, out of which was born our renowned RacingLine Performance Upgrades range, now sold all over the world.

Alongside that sits our successful Events division, delivering hundreds of beautifully-crafted corporate automotive events each year.


Meanwhile our Motorsport division has most recently managed and promoted the UK’s prestigious FIA Formula 4 Championship for aspiring Formula One drivers (three of our F4 graduates are currently on the F1 grid) and providing technical support to the Volkswagen Group's 'TCR' Touring Car formula.

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RacingLine Events.

Our Events division has over a decade and a half of working with some of the best brands in the automotive business.


Creative, appropriate, commercially aware, right first time and full of attention to detail.

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Exquisite Events.

A full service Events Agency for the Automotive Sector. From conferencing, incentive, launch and training events through to full programme management.

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Automotive Speciality.

RacingLine Events has a proud expertise in speciality automotive events. Unique ways to present the product dynamically and appropriately to brand and audience.



RacingLine's exquisitely engineered performance upgrades are sold the world over for the Volkswagen Group’s performance cars.

Born and proven in the world's toughest test lab: motorsport.

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The art of 

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The latest addition to the RacingLine family: MMR Performance, our BMW and Mini Performance brand.

Exploiting our decades of expertise to develop an exceptional new range of performance enhancements for the BMW & Mini market, available to customers across the world.

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Special Projects

It's that 'sweet spot' where motorsport meets activation meets technical excellence.

Whenever our manufacturer clients face an intriguing automotive challenge - be it a show car, a proof of concept, BEV and hybrid conversions, even world-record attempts - they call RacingLine.  

It's the sort of call we enjoy best!

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Technical Challenges.

Two decades of motorsport and automotive engineering excellence has given us the expertise and contacts book to pull off some exciting 'firsts' for our clients.

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Automotive Activation.

It's often not just the technical challenge alone. Our Special Projects have taken us all over the globe to assist in the all-important delivery and activation aspects.



RacingLine was born out of delivering motorsport management and exploitation services for our manufacturer clients.


After more than two decades, we're still delivering at the highest levels.

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Operational Logistics.

The RacingLine service would be nothing without our ‘back of house’ team’s skills and resources, established to allow us to excel at what we do.

Trusted, experienced, consistent and entirely integral to how we deliver. 


Tel. 0044 (0)1908 210077






MK14 5FJ


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