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Milton Keynes, UK;  21 September 2020


The RacingLine group of companies has joined the Euro Motorparts Group (EMP), California USA. The acquisition builds the platform for an unrivalled partnership of specialist automotive brands. With shared values built upon a common passion for customer experience, service excellence and technological advancements, this partnership represents the perfect fit.


RacingLine has an illustrious history. Formed in Great Britain in 1997 as Volkswagen Motorsport UK Ltd, owned by Volkswagen Group AG in Germany, the company moved into private ownership in 2001 under Managing Director Sam Roach, continuing to operate the manufacturer’s factory motorsport programmes for many years.


Today, RacingLine is a vibrant group of companies and remains a Tier-1 partner to many automotive manufacturers and blue-chip brands. To many, RacingLine is best known around the world for its fast-growing Performance division. Offering a premium branded, high-performance parts and software range for Volkswagen and Audi vehicles, it has evolved directly from RacingLine’s ‘works’ motorsport experience, resources and ethos.


RacingLine’s Events division delivers premium corporate events each year for the automotive sector. Meanwhile RacingLine’s Motorsport heritage continues with its management of the UK’s prestigious FIA Formula 4 Championship.   


“To open RacingLine’s next chapter within EMP alongside such esteemed brands as EMPI and 034Motorsport allows us to truly realise our vision for the company’s future. It represents the natural progression for our team, our partners and our current and future clients,” explained Sam Roach, Managing Director of RacingLine.


“We’re proud of the rapid growth that our company has enjoyed over the past five years. Through this acquisition we can unlock the resources to continue this momentum unabated. The ‘powerhouse’ that the partnership with EMP represents will deliver us many opportunities to enhance our capabilities to excite and delight our customers. For us, it’s the right step, at the right time, with the right partners,” continued Roach.


Peter Guile, CEO of EMP Group summarised, “RacingLine is the perfect addition to the EMP family. As an established business with a 50+ year history, EMP Group is ideally placed to partner with RacingLine which is a high growth company, to provide the resources to accelerate product innovation, enhance logistics and product fulfilment. The positioning of RacingLine alongside the EMP family of brands reinforces our mission to fuel our clients' passion. It's a perfect fit that allows the whole to be much more than the individual parts.”


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