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© RACINGLINE 2019. All rights reserved.

The information contained in this website is for general information purposes only. The information is provided by RacingLine Limited and whilst we endeavour to keep the information up to date and correct, we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability or availability with respect to the website or the information, products, services, or related graphics contained on the website for any purpose. Any reliance you place on such information is therefore strictly at your own risk. RacingLine Limited is an independent company and not affiliated with any third party company who may be named or whose logo or products may be represented in this website.

 

SAM ROACH


COMPANY FOUNDER & MANAGING DIRECTOR

 
Sam is a motor industry events, marketing and motorsport professional, with a passion for all things automotive.  Since 2001, Sam is owner and founder of RacingLine Ltd, overseeing the delivery of our Performance Parts, Motorsports and Events divisions.

MOTORSPORT EXPERIENCE

 

As you'd expect, Sam's life passion has been around cars, driving and motorsport. 

 

It all started early. Aged 15 he became the BP ‘Young Driver of the Year’, and moved into competitive motorsport one week after passing his driving test aged 17 (and 11 days!).

 

For ten years, alongside his career, he competed in circuit racing formulae, from Formula Ford to Mini, Ford and Volkswagen saloon series with much success.  In fact, he won the last race he ever competed in, in a Vento VR6 in an early Volkswagen Racing Cup Cup event.

He also contested the British Rally Championship in a Volkswagen UK-backed Polo GpN, with some success.

 

As soon as he started RacingLine, he made the decision to retire from competitive driving. But he never misses the chance to put his helmet back on and take the wheel when possible during sponsor and corporate events and for track testing of our Performance range.

 

Most recently, Sam was part of a three-man team who claimed a World Record for the shortest time to cover the famous 'Cape to Cape' journey - covering the 18,000km from South Africa to the northern tip of Norway in a world-beating 9 days, 5 hours.

INDUSTRY EXPERIENCE

 

Prior to running RacingLine, Sam started his career as a sponsored undergraduate engineer with Ford Motor Company aged 18. He completing a Mechanical Engineering (Vehicle Specialism) degree, earning a 1st class honours classification. This study included 4 months of study in Hamburg, Germany, which added German to Sam's French and Spanish language skills.  After graduating he moved away from engineering into Ford of Europe’s Sales and Marketing function. To support this change, he completed a Marketing Diploma at Columbia University, New York.

 

After a variety of roles with Ford, he moved across to Volkswagen UK as Fleet Marketing Manager, before getting the opportunity to purchase Volkswagen Motorsport and move his career into Motorsport Management and Events and Marketing Services.

PERSONAL

Outside Sam's busy work life, he enjoys spending time with his family and friends at home in St Albans, UK.

Holiday time includes a passion for skiing, sailing and as much travelling as possible.

Connect with Sam